Why We Built nodestash — CRM Infrastructure for Developers

The Problem

Every developer who's ever integrated with a CRM knows the pain. The APIs are an afterthought, bolted onto products designed for point-and-click sales teams. You get inconsistent endpoints, poor documentation, rate limits that make no sense, and data models that fight against your application's needs.

We've been there. We've spent countless hours mapping HubSpot properties, working around Salesforce's SOQL limitations, and debugging webhook deliveries that silently fail.

The Idea

What if there was a CRM that was API-first? Not "we have an API" first, but truly designed from the ground up as infrastructure for developers?

That's nodestash — a headless CRM that gives you the building blocks to create exactly the CRM experience your users need. No UI you don't want. No workflows you can't customize. No bloat.

What Makes nodestash Different

API-First, API-Only

Every feature in nodestash is available through our REST API. We don't have a UI that does things the API can't. The API is the product.

{
  "data": {
    "id": "ct_7nR4kXqB2vM9wYpT5sG",
    "type": "contact",
    "attributes": {
      "first_name": "Jane",
      "last_name": "Smith",
      "email": "jane@example.com"
    }
  }
}

Predictable and Consistent

Every endpoint follows the same patterns. Every response has the same structure. Once you've learned one endpoint, you know them all. We follow JSON:API-inspired conventions with consistent pagination, filtering, and sorting across all resources.

Custom Fields as First-Class Citizens

Custom fields aren't an afterthought. Define fields of any type — text, number, date, dropdown, multi-select — and they're queryable, searchable, and validatable just like built-in fields.

Real-Time Webhooks

Every state change fires a webhook. Contact created, deal moved, field updated — you'll know about it in milliseconds. With automatic retries, cryptographic signatures, and detailed event payloads.

Developer Experience

We obsess over the details:

• OpenAPI 3.1 spec — auto-generate clients in any language
• Consistent error responses — always know what went wrong and how to fix it
• Rate limit transparency — clear headers on every response
• Idempotency keys — safe retries without duplicate data

Who Is nodestash For?

nodestash is for developers and teams who:

• Build SaaS products that need CRM functionality without building a CRM from scratch
• Need full control over the user experience and data flow
• Want to integrate CRM data deeply into their application logic
• Value developer experience and clean, well-documented APIs

What's Next

We're in public beta and actively building. Our roadmap includes:

• TypeScript and Python SDKs
• Advanced workflow automation
• Data import/export tools
• More search and filtering capabilities
• Team collaboration features

We'd love your feedback. Sign up for free, explore the API, and tell us what you think.

Get Started

Getting started takes less than a minute:

1. Create an account (free, no credit card)
2. Generate an API key
3. Make your first API call

We can't wait to see what you build.